Facts & Studies About Tissue
The European tissue market is approximately turning over 10 bn Euros annually and is growing at a rate of around 3%. The European market represents around 23% of the global market. Of the total paper and board market tissue accounts for 10%
75% of the value are sold via the retail trade and the rest is sold to the AFH (Away From Home) or “business to business” market. This market segment is composed of the care, hotels and restaurants, the industry and more
The use of tissue in Europe is low in comparison with for instance North America where people are consuming around three times as much. However the consumption is increasing in Europe.